Laura Xiao, Founder
WE'VE TAKEN A MODERN AND MINIMALISTIC APPROACH THAT REPLACES STANDARD LIP CARE PRODUCTS WITH SOMETHING EXTRAORDINARY.
“HENNE”, WHICH MEANS “HER” IN SWEDISH, IS A DEDICATION TO THE MODERN WOMAN WHILE ALSO PAYING HOMAGE TO THE BRAND’S SWEDISH ROOTS.
EXQUISITE. ORGANIC. MADE IN USA.
A NEW ERA OF LUXURY BEAUTY HAS ARRIVED.
Tina De Broux, Founder
Under Aurora was born from my love of creating fragrances out of plant ingredients and natural skincare. It started in Columbus, Ohio where I was also born and raised. I became passionate about essential oils and natural skincare in the mid-90s after taking a natural soap making class. For the next ten years I apprenticed under an aromatherapist, learning the ins and outs of essential oils and how to utilize plant-based ingredients.
My goal is to run Under Aurora in a manner that has the least amount of impact on the environment and without the exploitation of other people. Although the business has continued to grow over the years, my partner and I have made the decision to keep it a level that is manageable to be operated solely by the two of us. Every bottle is blended, filled, labeled, and shipped to you by one of us.
Laura Schubert & Lillian Tung, Founders
As mothers and childhood best friends, we believe in a more inclusive definition of beauty, whether you think the bush is back or skin is in. That's why we created effective, simple, clean, and inclusive products for the whole body, including places you used to only whisper about.
Our entire line is created with the cleanest facial-grade, vegan, cruelty free, non-toxic ingredients that are dermatologically and gynecologically tested. We don't formulate with mineral oil, silicones, parabens, synthetic fragrances, or artificial dyes. That's why Fur is safe enough for your most intimate areas, and effective from head to toe.
Tina Rudolf, Founder
When I dreamed up Strange Bird, I wanted to build a line that makes it easy for women to integrate themselves and their day through an intentional self-care practice. The five or ten minutes it takes to clean my face and moisturize has always served as a meditation and celebration for me. In these moments, I can clear my space, reflect on the day I had or the day ahead, and celebrate my own beauty through self-attention. I believe that your skincare practice can help you to feel better about yourself and your impact on the world. Along with this, we donate 1% of sales to supporting organizations that focus on women’s mental health.
Tiara Lowery, Founder
By combining the foundations of self-love and self-care with beliefs rooted in manifestation and modern day witchcraft and spiritual empowerment, Botanical Stars wants to give anyone--whether or not you are a witch or a person-of-color--the tools to achieve skin that feels magical, and a routine that feels like a deserving, nourishing, and healing ritual. In addition, we wish to promote transparency about our ingredients and practices, and also hope to cultivate a community of learning and awareness about what is in the products that we put on our bodies each and every day.
Allyson Owens, Founder
Causes: Life Lab
The concept for Pleni Naturals was inspired by Allyson's passions: nutrition, skin care, and her two small children. She wanted to create a wholesome line of natural and organic skin care products for babies and kids - and help them develop a lifelong love for their veggies. Most recently, Allyson has circled back to her original passion of helping people achieve healthy, balanced skin with the launch of a beauty line - and the first product starts with what should be in any great skincare routine; a good deep cleansing product.
Nikki Powers, Founder
Nourish and Refine empowers women to practice self-care through all-natural and conscious wellness products. Our luxurious line of skincare and candles offer women the freedom to take a moment for themselves each and every day. We are proud of our formulations because we source the very best organic and completely natural ingredients. We make it easy for you to feel confident about what you put on your skin, and we promise your skin will love you for it.
Kristen Luna, Founder
Moon Minerals is a beautiful expression of my relationship with each plant and Earth found ingredient that I have come to know and love intimately over the past several years. Each product, crafted by my own two hands, is infused with prayers of love, gratitude, and deep healing for all.
An herbalists journey is a lifelong experience. Each season that goes by, I am continuing to learn about many beautiful plants, their spirits, the way they grow, and their generous medicine. As I continue to grow along with the plants, I will share them kindly with all of you. Thank you so much for coming along on this blissful journey with me.
Chase Carr, Founder
Causes: Monterey Bay Aquarium
Teds was started with an end in mind: to heal the world's hair and skin back to its natural state. Our products consist of all-natural and biodegradable elements, so be confident you’re not polluting the Earth when seeing Teds go down the drain. With every purchase, 3% is donated directly to a charitable organization. We revolve the donations around to different organizations to spread love to all stakeholders in sustaining Earth. This way, we can enrich our donations to wider horizons of just cause.
Tai Ceme, Founder
As a makeup artist and black woman with an editorial makeup background, Tai loves to get in her creative bag and create fun vibrant looks. Because the clean beauty industry is limited when it comes to products suitable for all complexions she dabbled in finding new ways to get the results she wanted. It started off with mixing different products together, later it transitioned into mixing different ingredients together. Two years Later that hobby turned into Tai-Lite.
Tai wanted to focus on developing a product that was not only clean and naturally derived but also versatile and looked good on all skin types and tones! With her background in clean beauty, she was able to formulate our Glow Pigments.
Jenna Levine, Founder
I apply the same principles of discrimination when sourcing my skincare ingredients. I always ask incisive questions to better understand the origins of the material that I’m using. There are so many variables when using natural products – species variety, growth location and conditions, whether or not pesticides and fertilizers are used, the time and means of harvesting, the process by which the plant is converted into an oil or extract, the conditions of storage and distribution, and the potential adulteration by secondary traders – so being natural alone isn’t good enough. I source only the finest ingredients from the most reputable suppliers.
Leah Klatt & Trudy Collings, Founders
Named after the Sanskrit term for Purity, PAAVANI takes pride in offering pure products that are made entirely of ingredients from the earth. Selecting quality ingredients to craft our line is important to uphold ancient Ayurvedic traditions & to offer products that are nutrient rich; containing the highest amount of healing constituents. All ingredients are selected from premium sources, holding high standards for organic, sustainable & ethical practices.
Jess Taylor, Founder
Combining the traditional plant medicine knowledge I had learned, a holistic approach to skincare and my desire to create beautiful, effective products; I was able to slowly build NNB to what it is today. This is more than a business to me, it is a way of life and a sacred calling I feel privileged to hold. I draw on the inspiration of my powerful surroundings, the ancient medicine woman's wisdom that is in my blood and last but not least, you.
DeeAnn Tracy, Founder
Our goal is to put more love, nurturing, and good health into the world, and our production process reflects that: we focus on infusing our positive, loving energy into each and every handcrafted product, It's a difference you can feel. We believe in transparency and stand firm"if you can't eat it, then don't put it on your skin.
Céline Jennison, Founder
Causes: Plastic Tides
ANATO melds my lifelong journey concocting herbal remedies and skincare, my passion for truly sustainable agricultural practices and my experience at Plastic Tides to offer solutions to climate change via consumer products that nurture our bodies and the planet that sustains us.